Sales Development Representative – Outbound Software Sales to U.S. Eyecare Practices

Fully remote | Full-time | U.S. business hours | Base pay

We’re hiring a Sales Development Representative to introduce our client’s software to independent eyecare practices across the United States. Your goal is to book qualified demos for the sales team. Most of that work starts with a cold call to the practice’s main number.

Your first conversation will often be with someone at the front desk who is helping patients and regularly fields sales calls. Success in this role means being able to explain why you’re calling, identify who evaluates new software, and give that person a clear reason to meet. The software costs a typical practice a few thousand dollars per year, so being able to communicate its value in a short conversation matters.

What you’ll do

• Identify prospective practices and make a high volume of outbound calls during U.S. business hours.
• Build rapport with front-desk staff, find out who makes purchasing decisions, and follow up at an appropriate time.
• Ask focused questions to understand the practice’s needs, assess fit, and book qualified demos.
• Record prospect details, call outcomes, and agreed next steps so the person leading the demo knows what matters to the practice.
• Use coaching to improve your calls, describe the software accurately, and share recurring questions or objections with the sales and marketing teams.

What we’re looking for

• At least three years of experience in sales or business development, including hands-on experience generating opportunities through outbound calls.
• Experience calling small or midsized businesses where a receptionist or front-desk team screens calls for an owner, practice manager, or other decision-maker.
• The ability to describe the outreach you personally handled and the appointments or demos it generated.
• A confident, personable phone manner and the judgment to handle a busy prospect respectfully.
• The ability to manage your own follow-up, apply feedback, and sustain consistent outbound activity while working remotely.

Experience we especially value

We’d particularly like to hear from candidates who have sold to independent eyecare, dental, chiropractic, or veterinary practices. Experience selling to other owner-operated businesses, including spas, Pilates studios, and auto repair shops, is also relevant if your role involved calling the main business line and earning a conversation with the buyer.

Experience booking demos for software or services priced at a few thousand dollars per year is a plus. Familiarity with a CRM such as HubSpot or Salesforce is also helpful.

Remote work requirements

• Availability Monday through Friday during U.S. business hours.
• High-speed fiber internet (75 Mbps or faster).
• Your own laptop or desktop, an external monitor, and a quality headset with a built-in microphone.
• Reliable backup power.