Social Media Marketing Specialist (Fully Remote for US-Based Client)

Cape Town, South Africa (Remote)

We are seeking a Social Media Marketing Specialist to support a U.S.-based consulting firm that advises legal practices on growth, operations, and client acquisition.

This role begins part-time, with the potential to evolve into a larger scope based on performance and business needs.

You will operate as an embedded partner within a team of legal and consulting experts. The role requires the ability to translate expert input into accurate, compliant, and well-structured social media content.

Prior exposure to the legal industry is preferred, but deep knowledge of U.S. state-by-state legal markets is not required at the outset. The ability to learn quickly and apply feedback precisely is more important.

Key Responsibilities:

Content Strategy & Execution

  • Develop and manage social media content calendars aligned with consulting initiatives.
  • Translate legal and consulting insights into clear, compliant, and engaging content.
  • Write, edit, and publish content across platforms, primarily LinkedIn.

Graphic Content Creation

  • Design supporting visuals for social media posts (static graphics, simple carousels, etc.).
  • Ensure visual content aligns with brand standards and enhances message clarity.

Collaborative Content Development

  • Work directly with legal consultants and subject matter experts to gather direction.
  • Process feedback efficiently and implement revisions with minimal friction.
  • Ensure all content aligns with U.S. legal advertising standards and client brand voice.

Performance & Optimization

  • Monitor content performance and identify opportunities to improve engagement.
  • Test messaging, formats, and posting cadence.
  • Report on performance with clear, actionable insights.

Operational Execution

  • Maintain consistent publishing schedules and meet deadlines reliably.
  • Manage content workflows, approvals, and revisions.
  • Proactively identify gaps or unclear direction before they impact timelines.

What We're Looking For:

  • 3+ years of experience in social media or content marketing.
  • Experience in the legal industry or supporting law firms.
  • Familiarity with legal marketing or compliance considerations in the U.S.
  • Experience working with U.S.-based clients or audiences.
  • Strong written English with an emphasis on clarity and precision.
  • Experience creating social media graphics (Canva, Adobe, or similar tools).
  • Proven ability to manage content workflows in a remote environment.
  • Experience collaborating with subject matter experts or professional services teams.
  • Experience working with Monday.com for task and workflow management
  • Background in B2B, consulting, or professional services.
  • Experience working across time zones, especially with U.S. teams.

Other Requirements:

  • High-speed fiber internet (minimum 50–100 Mbps).
  • Own laptop/desktop with external monitor.
  • Stable backup power supply.
  • Quality headset with a built-in microphone.
  • Availability: Monday–Friday during U.S. time zones.

Social Media Marketing Specialist (Fully Remote for US-Based Client)

Job description

Social Media Marketing Specialist (Fully Remote for US-Based Client)

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